Urban Decay Is Showing Its Makeup on People With “Real” Skin — and Fans LOVE It
If you spend enough time scrolling through Instagram, you eventually start to forget what real skin looks like. Makeup artists and brands can't seem to post a photo these days without darkening brows, lightening under-eyes, and scrubbing away blemishes. Urban Decay, however, is pushing back on these impossible expectations by following in the relatively recent movements of acne positivity and makeup-free selfies that people have started posting to subvert the pressure to look "perfect" all the time.
Lately, as Refinery29 points out, the brand has been using its Instagram platform of almost 10 million followers to showcase "real" skin. Urban Decay has started featuring the work of makeup artists who don't edit blemishes and aren't afraid to let a fine line go un-airbrushed. As the photos make clear, beauty is about enhancing what's already there — not covering up what skin actually looks like.
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Recently, the brand has been reposting looks made with Urban Decay products from makeup artists like @glowawaymeg and
Linda Hallberg. The looks — while certainly professional and polished — also happen to leave the kind of marks that all too often get Photoshopped or Facetuned out of a final photo. Meg's beauty mark and pores, for example, may seem unremarkable for literally anyone who's ever looked at themselves in a mirror, but in our Instagram-obsessed world, those unique touches can be scrubbed away with a single tap, making Meg's choice to leave them visible in her photos all the more revolutionary. Thankfully, these MUAs have decided to let their skin breathe a little more than usual, and Urban Decay has been reposting the images to applause.
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The brand's followers have been thrilled with the new practice. In fact, commenters are jumping into the comments sections of UD's Instagram posts to further encourage the brand's new approach to photo-sharing. "I enjoy that the recent photos actually show unedited or lightly edited skin," wrote one fan. "I love seeing real skin, don't get me wrong full coverage is great, but I look at this and I'm like yass queen that skin is lit!" agreed another. A commenter named @makeupwithshelbs perhaps summed it up best: "YES FRECKLES." We still have a long way to go before practices like this become the norm, but a step forward, for now, is worth celebrating.
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