Starskin Shines Light on Blueprint for Growth
Experts agree that the most fertile growth of skin care inspired by South Korea has come from facial masks. Research from Kline reveals masks and eye cream produce the lion’s share of facial skin-care sales. Globally, according to Euromonitor, sales of masks exceed $6.3 billion. But where do they go from here? That question got Starskin cofounder Nicole Arnoldussen thinking about the next generation of masks to help the category continue to grow. She noticed loyalists to Starskin for its technology and efficacy were asking for even more natural options, especially 100 percent organic.
That prompted a two-prong strategy — adding glamour to the organic segment of the category, while seeking unique distribution points. The three-year-old brand had always strived to have the latest technology and premium ingredients from South Korea, while also listening to the desires of consumers who are now more health, wellness and ingredient conscious than ever.
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