Customers feel more accomplished when progress tracked in round numbers
Round numbers can be powerful marketing tools, increasing people’s sense of accomplishment as they work towards goals in areas like […]
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Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of […] Wearable brain devices are now being marketed directly to consumers and often claim to confer benefits like boosting memory and […] The University of Portsmouth is helping its students build a strong personal brand to increase their confidence and enhance their […] If you believe that great scientists are most creative when they’re young, you are missing part of the story. A […] It’s mid-February, around the time that most people waver in their commitment to the resolutions they’ve made for the new […] A new study using Pop-Up health check stations found a possible link between ‘unhealthy’ shopping centres and the number of […] Australians pride themselves on having a classless society, where wealth is determined not by how rich your parents are but […] Immersive journalism uses virtual reality (VR) to put the viewer directly into a news event. But how can you help […] A new study by researchers from the University of California, Riverside, and the Rotterdam School of Management finds that fear […]
Buying local? Higher price means higher quality in consumers’ minds
Examining ethical issues surrounding wearable brain devices marketed to consumers
‘Brand Me’ presentations increase students’ confidence and enhance their employability
Creativity is not just for the young, study finds: Two career paths revealed for Nobel laureates in economics
Effective self-control strategies involve much more than willpower
Possible link found between cases of high blood pressure and ‘unhealthy’ shopping centers
Family matters for future wealth
Good news for immersive journalism: Look at your audience
Disruption makes startup investors balance caution against fear of missing out
