Bellami Hair Nabs $20M From Cathexis to Ramp Product, Salon Growth

LOS ANGELES — Bellami Hair struck a deal with private equity firm Cathexis Holdings LLP for $20 million in exchange for a minority stake in the hair extension firm as it hits the green light on growth.

The company, with a business that includes hair extensions and six hybrid salon-retail store concepts, has another $100 million to work with from Cathexis available on an as-needed basis as it works through a five-year growth strategy, according to Bellami ceo Julius Salerno. He cofounded the business with Nikki Eslami in 2012.

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