Murad Launches Serum to Tackle the Visible Results of Stress

Dr. Howard Murad coined the term Cultural Stress more than 15 years ago, and penned a book called “Conquering Cultural Stress” in 2015. Now he’s developed a product to help deal with skin issues caused by modern-day pressures.

Revitalixir Recovery Serum makes its debut Aug. 9 on the brand’s web site, followed by availability in Sephora, Ulta Beauty,, and Massage Envy. The launch coincides with its retail partners’ efforts to boost wellness-based skin-care ranges. Eventually, Revitalixir Recovery Serum, which retails for $89, will be in 2,300 doors and in 42 countries.

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