Here’s How Kaia Gerber’s Hair Got So Big for the Valentino Couture Show
I was watching Tracee Ellis Ross's Instagram Story the other day, as one does when one is having a rough day and wants to be cheered up by their imaginary best friend (call me, Trace!), and up popped a photo from her front-row seat at the Valentino haute couture show in Paris. "MY GAWD!!" she wrote over the picture, which showed Kaia Gerber, Cindy Crawford's daughter and supermodel in her own right, in a billowing, pink, feathered gown that was out-volumed only by her hair — a straight, long yet mind-blowingly gigantic bouffant. No lie, I suddenly started smelling/tasting cucumber water, like I was having some kind of fashion stroke.
Luckily, I'm OK, and even more luckily, hairstylist Guido (who recently gave model Lucan Gillespie a life-altering haircut for the Miu Miu runway show) has revealed how he achieved this hairstyle large enough to conceal a small fire extinguisher, at least one infant, and countless secrets.
Being that he's Redken's creative director, Guido naturally used Redken products from start to finish, beginning with Redken All Soft Mega Shampoo and Conditioner. He then separated Gerber's hair from hairline to crown into five sections, applied Redken Guts 10 Volume Spray Foam, and blow-dried it with a round brush. Totally doable, so far, right? Well, here's where it gets a little more challenging to copy the towering look.
Guido attached six hair pieces throughout Gerber's hair for as much volume as possible — except the most volume possible is really only achievable with foam padding, which Guido hid and secured with bobby pins under the hair at the nape of the neck and the crown. He then backcombed pieces of hair over the foam, gave it even more volume with Redken Wind Blown 05 texturizing spray, and ensure it would maintain its lofty result with Redken Forceful 23 Hairspray.
Gerber herself seems to have loved the look, posting several shots of herself on Instagram with captions implying the moment was a dream come true for her.
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And quite frankly, as someone who lived through the gigantic hair of late-'80s and early-'90s New Jersey, it was a dream come true for me, too.
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